Digital Marketing / SEO

Digital Marketing

Vnurture technologies provides industry readiness program for Digital Marketing in Ahmadabad with hands-on practical’s sessions covering SEO, Social Media Marketing and PPC.
With a practical approach and exposure, Vnurture technologies provide the most comprehensive training that guarantees individual innovative ideas to spread awareness regarding any brand, products or services digitally and be a skilled digital marketing professional. Our exclusive training program enables each participant to define all online marketing activities.

BASIC

Introduction of Digital Marketing Overview
• What is marketing?
• What is Digital Marketing?
• Understanding Marketing Process
• Why Digital Marketing wins over traditional Marketing?
• Understanding Digital Marketing Process
Increasing Visibility
• What is visibility?
• Types of visibility
• Examples of visibility
• Visitors Engagement
• What is engagement?
• Why it is important?
• Examples of engagement
Basic of SEO
• What is SEO?
• Introduction to SERP
• What are search engine
• How search engine works
• Major functions of a search engine.
On Page Optimization
• Keywords optimization
• Content optimization & planning
• Understanding your audience for content planning.
• Meta tags creation
• Google Web master
Off Page Optimization
• What is Domain Authority?
• What are back Links?
• What is Link Building?
• Types of link building.
Local SEO
• How to setup and monitoring.
Basic of Social Media (Facebook, Instagram, linkedIn, twitter, Pinterest)
• Profile creating
• Pages and business account
• Process and Analysis
Basic of PPC
• Video
• Image
• Search Campaign
• Application
• Business / Products
Google Analytics
• Setup Account
• Audience Traffic
Email Marketing
• About email marketing?
• Mailchimp Account setup.

BASIC + ADVANCE

Digital Marketing Introduction
• What is marketing?
• What is Digital Marketing?
• Understanding Marketing Process
• Why Digital Marketing wins over traditional Marketing?
• Understanding Digital Marketing Process
• Increasing Visibility
• What is visibility?
• Types of visibility
• Examples of visibility
• Visitors Engagement
• What is engagement?
• Why it is important?
• Examples of engagement
• Bringing Targeted Traffic
• Inbound
• Outbound
• Converting Traffic into Leads
• Types of Conversion
• Understanding Conversion Process
• Retention
• Why it is Important?
• Types of Retention Performance
Blogging
• What is Blogging?
• Importance of Blogging
• How to plan your first Blog?
• How to select your niche?
• Free platform for Blogging
• How to create your first Blog?
• How to choose best niche for Blog
• Difference between website and Blog
• How to earn from blogginig?
• Inffluensive Blogging
SEO
• What is SEO?
• Introduction to SERP
• What are search engines?
• How search engines work Major functions of a search engine
• What are keywords?
• Different types of keywords
• Google keyword planner tool
• Keywords research process
• Google Operator: So that you can find anything on the web
On page optimization
• Keywords optimization
• Content optimization & planning
• Understanding your audience for
• content planning
• Internal linking
• Using google webmasters’ tool & website verification
• Sitemap creation & submission in website & webmasters
• How to write a content for article, blog
Off Page optimization
• What is Domain Authority?
• How to increase Domain Authority
• What are back links?
• Types of back links
• What is link building?
• Types of link building Do’s and
• Dont’s of link building
• Link building strategies for your business
• Easy link acquisition techniques
• SEO reports
• How to create SEO Strategy for your business
• Importance of domain and page authority
• What is Google Algorithm? And types
• How to recover your site from Panda,Penguin and EMD
Google Analytics
• Introduction to Google Analytics
• How Google analytics works
• Starting with Google analytics
• How to set up analytics account
• How to add analytics code in website
• Understanding goals and conversions
• How to setup goals
• Understanding different types of goals
• Understanding bounce & bounce rate
• Difference between exit rate & bounce rate
• How to reduce bounce rate
• How to set up funnels in goals
• Importance of funnels
• How to integrate adwords and analytics account
• Benefits of integrating adwords & analytics
• Monitoring traffic sources
• Monitoring traffic behavior
Social Media Marketing
• What is Social Media?
• Understanding the existing Social Media paradigms & psychology
• How social media marketing is different than others
Facebook marketing Understanding
• Creating Facebook page
• Uploading contacts for invitation
• Exercise on fan page wall posting Increasing
• How to do marketing on fan page (with examples)
• Fan engagement Important apps to do fan page marketing
• Facebook advertising
• Types of Facebook advertising
• Best practices for Facebook advertising
• Facebook Marketing
• Social Media
• Marketing
• Practical Session
• Creating Facebook advertising campaign
• Targeting in ad campaign
• Setting up conversion tracking
• Using power editor tool for adv.
Linkedin Marketing
• What is LinkedIn?
• Understanding LinkedIn Company profile vs Individual profiles
• Understanding Linkedin groups
• How to do marketing on LinkedIn groups
• Linkedin advertising & it’s best practices
• Linkedin publishing
• Company pages Adv on linkedIn Display vs text
Twitter Marketing
• Understanding Twitter
• Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
• How to do marketing on Twitter Black hat techniques of twitter
• marketing
• Advertising on Twitter Creating campaigns
• Types of ads
• Tools for twitter marketing
• Twitter Advertising
• Twitter Cards Video Marketing
• Twitter Cards Video Marketing
• Understanding Video Campaign
• Creating 1st Video Campaign
• Importance of video marketing
• Benefits of video marketing
• Uploading videos on video marketing websites
• Using youtube for business
• Developing youtube video
PPC-Google AdWords
• Google AdWords Overview
• Understanding inorganic search results
• Introduction to Google Adwords & PPC advertising
• Adwords account
• Understanding Adwords account structure
• Campaigns, Adgroups, Ads,Keywords, etc
• Types of Advertising campaigns Search, Display, Shopping & video
• Difference between search & display campaign
Creating Search Campaigns
• Types of Search Campaigns – Standard
• All features, dynamic search & product listing
• Google merchant center.
• Creating our 1st search campaign
• Doing campaign level settings
• Understanding location targeting
• Different types of location targeting
• What is bidding strategy?
• Creating Display Campaign
Email Marketing
• What is email marketing?
• Challenges faced in sending bulk emails
• How to overcome these challenges?
• Types of email marketing- Opt-in & bulk emailing
• What is opt-in email marketing?
• Setting up email marketing account
• Best platforms to do opt-in email marketing
• Setting up lists & web form Creating a broadcast email
• What are auto responders?
• Setting up auto responders
• How to do bulk emailing?
• Best practices to send bulk emails
• Tricks to land in inbox instead of spam folder
• Top email marketing software’s & a glimpse of how to use them
• Improving ROI with A/B testing
Affiliate Marketing
• What is affiliate marketing?
• How people make millions of dollar in affiliate marketing?
• Affiliate marketing history Changes in affiliate marketing industry over the year
• Affiliate marketing scenario in India
• Different ways to do affiliate marketing
• How your trainer makes money in affiliate marketing?
• Getting your started as an affiliate
• Some of the top affiliate network in the world
Adsense
• What is adsense?
• Placing ads on your blog
• Creating blogs with our FREE theme
Certification
1. Google Digital Unlocked Course
2. Search Advertising Course
3. Display Advertising Course
4. Video Advertising Course
5. Analytics Course

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